95% of B2B consumers say content helps them trust a business more
Content marketing helps you provide a matchless experience to your customers while positively impacting the perception and bottom line of your business.
With 3.7 billion mobile users and 3 billion social media users, it is no surprise that 91% of B2B and 86% of B2C marketers use content marketing as a key strategy. Directly pitching your products and services is old school. Content marketing is the approach of distributing valuable, relevant and consistent information to attract a clearly defined audience with the ultimate objective of winning business and loyalty. Unlike traditional marketing, which is all about the brand, product or services, content marketing is all about the consumer- what they care about. It includes articles, videos, webinars and blogs that provide information to the consumer and makes them intelligent. It provides the consumer with something they cannot get elsewhere!
Our content experts create content that helps you build a loyal customer base, save costs and increase sales.
Quality content is a part of all forms of marketing- social media, Pay Per Click (PPC) campaigns, in-bound marketing, Search Engine Optimization (SEO), Public Relations (PR) and more! If you wish to reap the benefits of content marketing, your content marketing strategy must be integrated with other marketing avenues. At ERM, we ensure your content is compelling enough to engage your existing customers, acquire new ones and increase revenue.
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