The digital marketing industry keeps on growing every year so thinking of how to also digitally promote your digital business can be kind of pressuring, but why is it more important to do digital promotion this 2020?
Digitally promoting your business is very different from how you promote in traditional marketing because of how expensive it can get even just by printing brochures and business cards unlike digital marketing where you can put up ads and pay cheaper. With the number of emerging trends this year, it is only understandable that you promote your brand more; but why, really? Below are the reasons why digital promotions being more important this 2020.
- Change is certain
There are a lot of changes every year in the digital industry that’s why consistently promoting your brand and business is important especially with how many competitors you gain this year. If you don’t properly promote your brand, then most probably your clients will lessen; especially if your competitors have a good digital promotion strategy. It’s okay to create some changes with your company especially if you feel the need to because sometimes, it is the best option to promote your business. If your brand does some new changes, it may attract more customers.
- Social media is more effective rather than emails
According to Chain Storeage, more traffic originated from social media rather than email so make sure to see this an advantage to promote your brand. Social media is powerful and we all know what it can do and can help you a lot with promoting your business because of how many people are using it plus think of how wide you can reach your target audience around the world. More consumers prefer to use social media as their shopping option especially with how convenient it is for them to use.
- Mobile phones
As per the same source in bullet number two, a data showed that in 2014, nearly half of retail traffic came from mobile phones, 20% higher than 2013 so it is only safe to say that the percent increases every year. Using mobile devices such as mobile applications that lets customers redeem offers becomes popular. Whatever lets consumers do stuff with their mobile phones becomes popular as long as it lets them use their mobile phones so a lot of competitors also sees this as an advantage to help them boost their popularity. Using this strategy will help in promoting their brand, so make sure you’re not left behind and use this as a digital promotion.
Every year, digital marketing keeps on gaining new digital stores and this year, 2020, you can expect that by the end of the year there will be more addition to the industry and this is why digital promotion is important. If you want to stay on top and generate sales, don’t forget to stick on what’s relevant. Creating your own trend is a lot better because people will give you credit and is an indirect way of being digitally promoted.