An Electronic Commerce or eCommerce is when services, business transactions, information or data transmissions and buying or selling of goods is done online; primarily by using the internet. Many business owners and large companies worldwide have launched their eCommerce business store, as it makes it easier for customers to get what they want and need with the use of Internet.
As per Entrepreneur.com, there are different types of eCommerce business such as Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C) and Consumer to Business (C2B). Amazon and EBay are examples of an Ecommerce business, but how do they manage to successfully run their business online?
- Business Website
In order to start an Ecommerce business, creating your own business website is important. It must have simple navigations so it doesn’t confuse the clients. This is the backbone of your business because your website serves as a substitute for a physical store; meaning this is where all the transactions will happen.
Your website should have an excellent customer service to answer all inquiries and questions from customers since questions are inevitable. Remove clutters and make sure your site only has necessary things on its content. Make sure you’re also at the top of SEO (Search Engine Optimization) because this will bring you more customers. Write product descriptions so the customers will have lesser questions or none at all and get rid of ads so this won’t irritate them.
What products would you like to sell? There are many stuff you could put on your website but you must keep in mind that your eCommerce store should have something at least unique to offer that clients can’t see on your competitors. This way, customers will bounce back on your site to order on your shop again. Make sure that the things you’ll be selling aren’t the ones that’ll lead you to a dead end.
- Brand Ambassadors
Having people such as celebrities and influencers promote your product will also boost your sales. This can also add up to your shop’s legitimacy. It isn’t free but it will help your Ecommerce business’s success especially if your ambassador is advertising something that they are famous with. For example, having a make up artist promote your make up brand would leave their fans curious of your products.
Always keep an eye on all the products your selling. Inventory is important because this is how you manage the items that you’re selling on your shop. Always have something new to offer for your customers. Having the same items to offer will bore your customers and will lead them to look for other shops that constantly have something eye catching.
Never stop evolving. Always be creative and strategic in handling your shop. Poor strategy and management will never lead you to success. You should also check what is trending and consider it to gain more sales and be innovative.
Be imaginative and try different strategies as long as you are sure it will work. Also, try to be original so your shop will be unique. This way, you will attract more and more clients to help you with your success. Let us know about your eCommerce business and how it all started in the comments below!