Originally posted on October 22, 2019 @ 8:00 am
Nowadays, it’s easy for site visitors to get bored or distracted if you only offer content without amusing imagery or videos. The type of site visitors today have less time to focus on specific things, especially with time constraints. So, how do you do video marketing that can help you get the attention of your visitors?
Do you want to know how to create the best video marketing guide? Let’s learn and discover the right ways to perform video marketing so that we can apply this to our own business.
Here are the three main secrets on how to do video marketing:
- Use A Thumbnail That Compels You To Click. Most videos when attached to an article or posted on social media won’t usually play on their own unless they’re on autoplay. This is why it is important to invest enough effort in a high-quality image that intensifies curiosity. Enough curiosity that the readers won’t be able to resist clicking through the image to see the full video. Such a powerful image used as a thumbnail would carry the message that if you don’t click, you may regret missing out on a great content within the video.
- An Effective Call to Action That Prompts. After attracting your viewers with your compelling thumbnail, informative and engaging story, your Call to Action will lead your viewers to the next step of the process for your video marketing strategy. You may convert them to customers by getting them to purchase or avail your products and services, or you may convince them to get more from you by subscribing to your newsletters. You may have to be mindful though on where you will place your CTA and how you built the tone of your button. It may work for you or against you. You just have to consider trying out which ones work best and which CTAs don’t work for you.
- Premium Quality Video. Just like watching movies, I’m sure that you’ll move on to the next flick if you found the first one to have a blurry and distracting video, right? This goes the same for your business and your brand because if you produce low-quality content, then it will give your viewers the impression that you are a brand of low quality. And I’m sure that you won’t allow that to happen to your brand.
This is why you must invest well and use only premium quality tools that will help you create that perfect video that you can use for marketing to promote your brand. Through this, you’ll show people that your company can compete well in today’s highly competitive industry.
Video marketing is truly not an easy task, especially when you need to convince everyone on how your products or services are of high quality. Indeed, there’s more room for improvement and better planning for the creation of video marketing blogs. We hope that you can share or comment down below on how to do video marketing.