If you weren’t already aware of this fact, sorry to break the news to you. As the online world continues to evolve, ways of communicating to your audience evolve with it. The general public has said goodbye to old marketing campaigns filled with heavily branded promotions and a singular message, and hello to the ways of social media marketing and communicating through captivating content.
In recent years, consumers have become more technology-savvy and that has changed how people interact with brands and marketing messages. If you don’t believe us, here are a few reasons why traditional marketing is dead.
What Killed Traditional Marketing? Technology. Plain and simple. Traditional advertisers used to be the experts and what they said about their brand was usually all the information consumers had.
Now, consumers can easily access your brand’s information with the click of a button and get their hands on consumer reviews. They can see what their friend’s social media posts have to say about your brand and all types of other user-generated content with a simple Google search. In fact, 92% of consumers trust organic, user-generated content more than they trust traditional advertising and its old ways of doing things.
Traditional Marketing Might Have Killed Itself While technology has played a big part in the death of traditional marketing, the unwillingness to change might have been the nail in the coffin. Traditional advertising like newspaper, billboards, and radio have been on the decline for years, even television has seen a decline of 18% since 2014. Not only are people straying away from engaging with traditional media, the cost to advertise on these outlets is outrageous. To advertise on a local television station, you can expect to pay anywhere from $200 to $1500 for a 30-second commercial, while a 30-second spot on a national broadcast can average around $123,000.
The Times Are Changing! Unlike it’s a digital counterpart, traditional content is temporary. It’s not easy for your consumers to search for your ads once they have been printed in magazines and newspapers or once they have finished airing on the radio or TV. Meanwhile, anything posted on the internet is there forever. As long as your servers are up, consumers can always have access to your content and ads. If your business would like help gaining more customers and increasing your revenue, visit Endless Revenue Marketing online today!