If you’re unfamiliar with backlinks, Backlinko’s definition will help you understand. According to Backlinko, Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
Pages with a high number of backlinks tend to have high organic search engine rankings. When people read articles where websites are mentioned and they can click it, it is an example of backlink if the link directs the reader to the webpage of the website. The question you may have in mind now is why use backlinks?
Why use backlinks? Below are the reasons and uses why backlinks are important and used in SEO but first, let’s discuss the traits of a high-quality backlink which tend to share the same traits. First is that they come from trusted and authoritative websites. Second, they include your target keyword in the link anchor’s text and third, the site and page that is linked to yours is related to your website and lastly, the link is from a domain that hasn’t been linked to you before. If your backlink or other’s backlink has these traits, then guaranteed that they are high-quality backlinks. So, now, what are the use of backlinks in SEO and why use backlinks?
- Guest posting
Guest posting generates and boosts organic traffic. Guest blogging is one of the best ways to acquire backlinks for your site.
- Blogger reviews
Bloggers who are in your niche can give you dozens of high-quality backlinks. If you’re selling products or services, you can offer these for free to bloggers who might be interested with what you’re selling or your services. The best thing to do is send them a picture of the product you’re selling or tell them about the service you offer so they can decide whether your offer is worth mentioning on their blog or you’ll have to offer it to another blogger instead.
Infographics are still effective to use when executing a link building strategy. Even if the infographics made don’t go viral, it will still garner some solid backlinks and of course, for an infographic to show some results, strategically promoting it is a must.
- Linkable assets
For others to link your site on theirs, of course you must first have published contents that are worthy of promotion. Anything that people will want to link to, according to Backlinko, are called linkable assets regardless if it’s a blog post, video, software, a quiz or a survey but most of the time it will be a content.
Why use backlinks? Because aside from the fact that it helps you boost your organic traffic, it also establishes relationship with other authority websites as well, which can make your site stronger and gain more traffic. You might find it hard at first to get backlinks and vice versa, but keeping your links relevant will create relevant SEO backlinks as well.