Video Marketing means using a video to promote your product or service. More than 50% of customers prefer seeing video over other content from a brand. 90% customers also say that videos help them make buying decisions.
Is it worth it? Yes! In fact, video is one of the most versatile and profitable digital marketing tools out there! Adding a product video or explainer video can increase sales up to 80%! With equipment becoming affordable and consumers prioritizing content over quality and design, video provides good return on investment. According to Moovly, you are 53 times more likely to show up on Google, if you have video embedded on your website. With the power to explain everything and the ease of consumption, video can capture a wide audience, even the lazy ones!
On the surface, how and why video marketing seems pretty simple. Your brand creates a video to engage your customers and that increases your sales and brand awareness in return. In practice, it’s a little more complicated. That’s where ERM comes in. We help you leverage the power of powerful storytelling through videos.
Types of Videos
EXPLAINER VIDEOS
85% of users are more likely to buy a product after seeing an explainer video! From demo videos that explain benefits to your customers to tutorial videos, we create videos your users are looking for.
PRODUCT VIDEOS
71% of consumers prefer video over other marketing content. When customers feel they understand your product, they are more likely to buy. Authentic informative product videos build a sense of trust prompting the purchase decisions.
BRAND VIDEOS
Statistics show video is #1 way consumers discovered a brand they later purchased from. Combining visual imagery, text and sounds through videos, you can paint a real picture of your brand thereby driving sales!
TESTIMONIALS
Well-made video testimonials, can be one of the most valuable pieces of content you can create! They trigger emotions, have better retention than text, create more trust, have strong preference and are more likely to be shared.
COMMERCIALS
90% of video marketers say that video gives them a good ROI. With internet users enjoying video content over other and generating 66% more qualified leads, there is no doubt video commercials are worth investing in.
