Many people know what SEO is but local SEO isn’t discussed that much. So, if you’re curious as to what local SEO is, and what’s its difference is with the traditional SEO, you’ll find the answers on this article.
A local SEO according to Coded Webmaster, is the process to increase business visibility on a specific locality. It is an effective way to market a business online and helps promote the products and services to customers, who are within the business’ location and searching for their online needs. While traditional SEO focuses on improving your business website’s visibility on a global scale, local SEO targets searchers within your area.
Still, the reason why local SEO is vital for businesses should be discussed. What are its importance to companies? Below are five reasons why local SEO is as important as traditional SEO.
- Attracts customers to your physical store.
With local SEO, you can attract more customers to your physical store without spending a large sum of money to promote your brand for local awareness. With greater local visibility, there will be more foot traffic, customers and sales. The aim of local SEO is to produce a considerable amount of awareness every time people in your area searches for words that’s relevant to your business.
- Reach more people through the help of other platforms.
Social media platforms already contribute a lot in getting traffic; but being on other platforms such as Waze, TripAdvisor, Apple Maps and etc., will also help a lot in reaching other people that are on those platforms.
- Be able to build business authority.
Once you have already built business authority with local SEO, your business name and location will start showing up in local searches. Consumers and customers rely on feedback and reviews about a certain business and other information they can find on the internet to know if it’s the perfect result to what they’re searching for. Always keep in mind that a person who is in search of local service will always opt for a business that has a solid reputation and an authoritative brand.
- Generate local followers through local searches.
It is not impossible to have an increase in your local followers by using local SEO. If your business shows up on the searches and the user starts on assessing whether your brand is perfect for what they want, they will most likely follow your business for future use if ever they’ll need your service again.
- Gain more sales
Local SEO when done right can be pretty beneficial to your sales and revenues. So, always make sure you’re one of those authoritative brands that a consumer would always want to go for.
Traditional SEO is important for digital marketing but local SEO shouldn’t be neglected because it is vital for physical stores. It can bring more traffic to your store. The benefits you can also gain from local SEO is very promising so always check on how your brand is doing locally. Optimize your efforts and always come up with the best strategies to stay on top.