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Top Facebook Marketing Tips and Trends in 2020

Facebook has been always on top of the list when asked what the most popular social media platform is. With its billion users that keeps on increasing every day, it is no doubt the most popular social media platform. It is one of the reasons why a lot of people also use it for business purposes.

A lot of Facebook users has used the platform for marketing because their potential customers might be on Facebook given the fact that has billions of users that are still increasing every day. Facebook marketing connects brands with their potential clients, so what should they do to optimize their strategy?

Here is a list of Facebook marketing tips you should do to attract more customers and clients. Since you can have a wide audience reach with Facebook marketing, you should make the most out of it.

  • Create a Facebook page

Your page is how you will be able to interact with your clients and how you will grow your business. A Facebook page is necessary if you’re planning to use Facebook marketing. It is easy to set up a page. Just enter your page type and business details after you’ve chosen a name for your page. The page name should be your business name.

Once you’ve set up your Facebook page, the next thing to do is upload your brand images. Use them as your profile photo and cover photo. They should be appropriate to the size Facebook recommends. For the profile picture, it shows differently on desktops and smartphones. It is 170 x 170 pixels on desktops and 128 x 128 pixels on smartphones. The recommended size for the cover photo is 720 x 315 pixels.

  • Finish your page information

Fill in your contact information and write your business description. There is also additional information you can put such as your operating hours, location, services or offers, price range, and privacy and policy. You should provide accurate information and fill in as much as you can. Clients usually prefer businesses that provide the frequently asked information regarding the brand.

  • Create your username or your vanity URL.

Think of what username you would like your page to have. Your username will also serve as your vanity URL and your brand name so be creative and it is better if you relate it to your brand name.

  • Review your page

Once you’ve set up your page, make sure to review it and follow all the recommended image sizes of Facebook. Now you’re done and your next step is to think of what content to post! Make sure to be creative!

Facebook marketing has opened a lot of opportunities for their users. Make sure to use the platform correctly and to follow Facebook’s guidelines to avoid losing your page. Facebook can remove your page if you don’t follow their rules. Once you’ve set your page up and added your contents, you’re about to start making sales on the most popular social media platform!

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