Originally posted on November 2, 2018 @ 8:43 pm
Between the rise of social media and the growing popularity of Youtube, consumers are responding to video content more than ever before. Video allows viewers to feel like they are enjoying an experience alongside you. That strong sense of emotion can translate into trust for you business. That’s why you should using video for your business. If you want to start video marketing, but aren’t sure where to start, here are some tips for creating great marketing videos.
Capture Attention Unlike print or photo ads, marketing through video tends to make a lasting impact. The combination of stunning visuals, attention-drawing audio, and a unique creative vision can quickly capture your audience’s attention. The main draw of video is that consumers don’t have to put in much work to understand your product or concept. When reading a blog or infographic, users have to put time, energy, and focus into comprehending your work. However, with video viewers can typically sit back and just enjoy the viewing experience.
Share Across Platforms Video content marketing is extremely effective because of how versatile the medium can be. One video can be shared on Facebook, Youtube, Instagram, and your website, without you having to create any changes. Posting your video across social media sites like Facebook encourages your followers to share your video. If you have created compelling content, people will show it to their friends, who may in turn share it with their own friends. This chain of shared posts can quickly make a video go viral.
Youtube also allows consumers to share videos easily with their friends. Furthermore, videos on Youtube can be embedded into websites. As a result, you can share your Youtube posts on your own website or on your other social media sites, like Twitter. Almost 5 billion videos are watched on Youtube every day, so it is a great place to start your video marketing experience.
The Numbers Don’t Lie If you still aren’t convinced why your business needs video marketing, maybe the facts can persuade you. Approximately 78% of consumers watch a video at least once a week, with 55% of consumers admitting they watch at least one video a day. A majority of these videos are watched on Facebook and Youtube. Furthermore, when consumers watch videos, the content they consume sticks in their brains. Viewers retain 95% of what they see in a video, compared to just 10% of what they read.
Get Creative The reason why video is so important for businesses is simple – it grow conversions. Since videos gain consumer trust, great videos can increase your customer base. However, not all marketing videos are made equal. When creating a video for your business, there are a variety of styles you can follow. There are educational videos, which teach the consumers about your product. This type of video will gain consumer trust. However, if you want to reach a mass audience, a funny video is usually the way to go. A funny video can still be informative, but it should aim to make the audience laugh. Comedy sticks with consumers. Plus, the more they enjoy the video, the more likely they are to share it with friends.
There is no ultimate guide to video marketing. Like any content marketing strategy, you need to develop a plan that works for your company. If your ready to grow your business through video, Endless Revenue Marketing is here to help.