Originally posted on October 29, 2018 @ 8:33 pm
Successful email marketing strategies can help your company attract new customers, retain current customers, and increase revenue. On average, for every dollar that you spend on email marketing, you can expect roughly 38 dollars in return. With such a significant return on investment, email campaigns should be a priority for your company.
While email marketing is one of the most important marketing strategies in which your company should invest to stay profitable, your email campaigns are only as valuable as the content they contain. It does not matter how many inboxes your emails reach if your target audience do not open or read through these emails when they are received.
If you want to send messages that your subscribers will open and read, you need to provide engaging content. From the subject line to any images or media you choose to include, your emails need to draw the eye and give your customers a reason to interact with its content.
Crafting the perfect emails for your audience might seem difficult, but it can actually be quite simple if you keep a few simple email marketing tips in mind. In this article, we will outline a few things to consider when you are trying to writing engaging emails. If you make sure to focus on these elements, you will be able to write engaging emails in no time.
Attention-Grabbing Subject Lines The subject line of your email is the very first thing your subscribers will see when they open their inbox. Pique their interest with your subject line and give them a reason to open your email and see what else you have to say.
Offer your subscribers something that will attract their interest, use keywords that appeal to their demographic to draw their attention, or lead with a promise to share new or exciting information about your company or products. Your emails are more likely to be read if the subscriber believes he or she has something to gain from reading it.
In a world where everyone is busy and moving onto the next thing on their to-do list, you need to prove to your subscribers that your emails are worth a moment of their time. A catchy subject line is a perfect way to do this.
Images Once your subscriber opens your email, ensure that you keep their attention with an eye-catching image. Images and other forms of media keep your email readers interested, and it causes them to look at the email for a longer period of time. If your image is intriguing enough, the subscriber will want to read the surrounding content for more information.
Images immediately draw the eye. Make the most of the images you include with your email by presenting information or content that encourages the reader to take an actionable step.
Personalization When you are writing your email, you should act like you have one specific subscriber in mind. Using an individual’s name, or choosing words that give the appearance of addressing each subscriber individually instead of as a collective, will make your reader feel valued. Personalized emails will help readers feel like the information you have to present is important because you are addressing them directly.
When your potential customers feel valued, they are more likely to create positive associations with your brand, increasing the likelihood that they will open emails from your company in the future.
Quality Content One of the most important steps you can take to create engaging emails is to deliver high-quality content. Readers will not open or continue to read emails with information that is irrelevant or useless. Provide your subscribers with information that they will find meaningful, interesting, and relevant. Offer thought-provoking questions and insight. Your customers will not only keep reading your emails, but they will be more likely to open emails from your company in the future.
Remember, quality content does not need to be lengthy. Keep your writing concise so readers do not feel overwhelmed by the amount of information you are providing. Meaningful content that is easy for readers to digest will help your customers stay engaged when they read your emails. If you follow these email marketing tips, you are sure to write effective emails that will boost your profitability.
For help with your email marketing strategy, visit Endless Revenue Marketing and see how our services can help your company.