Creating content for your blog, articles, videos and posts must include SEO keywords so that people all over the world can find you and your business. Keyword research should always be the basis of any business or company’s digital marketing campaign. But, what is needed for an effective keyword strategy for your business digital marketing?
But, what is keyword research? Keyword research has a simple goal and that is to know the words that your target consumers are typing on their browser when they are looking for products and services on the web. This is why you must know and find out what your target audience is looking for and what you need to do to rank your website up with the use of those SEO keywords.
Keyword research tools can be found online and some are for free of use. The keywords that are related to your website, niche, products and services can be used for your topics, blogs, pictures, and even social media video marketing. But, you need to find the best keywords that would work for you and your business. So, here are our keyword research tips for your next digital marketing strategy:
1. Find the most suitable keywords for your business First things first, you need to know the related phrases for your business. It is usually a question for a product or a service that a consumer wants to know from the web, especially from Google. Just look at what a website is focusing on such as its content and then you can expand that particular keyword using keyword research tools.
Keyword research tools like Ubersuggest, Google Search Suggestions, Google AdWords Keyword Tool and Keyword Analysis with Moz are going to be helpful and these are free!
2. Add suffix terms on your keywords In your general terms, you can expand your keywords by adding a suffix to it depending on the business.
For example, if the business is headed by lawyers, then you can add the terms, “lawyer,” “lawyers,” “law firm,” “law firms,” “attorneys”.
3. Know your geographical area Of course, you need to know your target market, are you targeting locally, regionally or globally? Search engines can trace your location so it’s best to know your target market.
Neil Patel even suggests creating your keyword research spreadsheet to keep track of the keywords related to your niche and rank on it.
If you need some help with your keyword research and SEO services, don’t hesitate to contact us and we will be very happy to help you out!