The technology constantly evolves and expands. The effects of the technological evolution to the digital world is obvious and businesses are doing well in adapting to the changes made such as AR or what we call augmented reality, AI or artificial intelligence and a lot more.
But the thing is, how do these things affect the digital marketing? The evolution of technology affects digital marketing, that is for sure, and in this article we will discuss the effects it has on digital marketing.
Below are the effects of technological evolution in the world of digital marketing.
- Augmented Reality (AR)
Augmented reality is a technology used to enhance natural environments or situations by superimposing computer generated image on the user’s view in the real world. A lot of applications use AR technology to enhance their development and it is still continuously developing throughout the years. It is used in the famous game called Pokémon Go. The use of AR technology helped the developers achieve their desired results and a lot of people enjoyed the game better because of a new experience.
- Virtual Reality (VR) and online marketing
Virtual reality, as defined by MarxentLabs, is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. With this feature, it is undeniably a great way to boost online marketing although it may come in pricey, but the benefits it may provide to a business is overwhelming. When users are offered a unique experience, they will probably enjoy it especially if they were given it before they even asked for it,. The technological evolution isn’t that bad at all, especially for online marketing.
- Wearable technology
Wearable technology also became a trend. They are smart electronic devices worn for different reasons. A smart watch, for example, can be used to call another individual and can function with the help of the internet. A smart watch can also help in detecting and measuring your blood pressure. There are other wearable devices you can use but the most popular among them is a smart watch because of the ability it possess and how convenient it is for people. Wearable technology helps businesses attract customers and attracted customers can easily become targets to be converted as a real customer.
The only way for businesses to survive in the technological evolution is to know where and what they hold a high affinity for. They should also know where they are best and other strategies they can contribute to their brand to be able to stay relevant on the evolution. Knowing your place will let you think better where you’re most good at. The changes listed above can help you if you apply them in your brand as long as you carefully decide whether it is good for your budget and if it is good for your target audience.