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SMM 2020: Social Media Marketing Trends This Year

While the year has just started, there are quite a number of social media marketing trends that we can follow for 2020. Since mostly everybody has a social media presence, promoting your business won’t be as difficult as the yesteryear. One thing that you just have to make sure of is that you need to get ahead of the competition.

Sure, it’s easy to say that there are a lot of social media marketing trends for 2020 that you can follow. But can we really ensure the success of our marketing efforts if we follow the trends? Which trends are more likely to bring you success?

Image by Gerd Altmann from Pixabay 

Now, in order to get ahead of the curb, let us explore which social media marketing trends for 2020 should we focus on. So if you don’t want to get left behind, you better take note of all the successful social media marketing trends that you can follow:

  1. Since the availability of more advanced technologies such as artificial intelligence, more and more people are going into the trend of using voice search in order to find answers to their inquiries.
  2. If you don’t optimize your website according to where most people are usually found, then you are set to fail. But if you have updated your site so that it can respond to mobile accordingly, then you’re ready to achieve success.
  3. And because technology is constantly evolving, you need to expect that messenger apps will also continue to transform for the better and with much easier usability.
  4. What will remain constant despite all of the changes in multimedia and other social media marketing trends is the availability of video content that we need to consider. Because the truth of the matter is that videos are entertaining and will continue to attract new audiences.
  5. As we understand the popularity of social media, we slowly realize why TikTok continues to rise and grow at a massive scale.
  6. With everybody sharing content in their day to day activities, stories will continually grow in popularity among the billions of active users in social media everyday.
  7. Most of the active users in social media are now getting younger and younger. And if you appeal to them by triggering their interests, you get to gain more active followers that will talk about your brand and will eventually talk about your business.

Eventually, trends come and go. But one thing is for certain, the social media marketing trends for 2020 that you follow today will go a long way in the future if you know when and how to apply those trends in your marketing efforts. Along the way, there may be significant changes to the trends that we follow today, but let us make the most of what we have today in order to succeed in our every effort to drive in more sales and more potential customers to our businesses.

There are also other social media marketing trends for 2020. If you happen to know other trends that could be useful in helping your fellow business owners, then feel free to comment down or share it with us through this article. Happy social media marketing!

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