Branded Character

$350.00

We’ve all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for building a company’s brand and the relationship between a company and the customer. Identifying a brand character establishes this brand trust by allowing immediate infusion of trust cues from a familiar (and trustworthy) persona into messaging.

Description

We’ve all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for building a company’s brand and the relationship between a company and the customer. Identifying a brand character establishes this brand trust by allowing immediate infusion of trust cues from a familiar (and trustworthy) persona into messaging.

The purpose of a brand character is to define the way a brand connects to an audience in a human way, staying away from robotic, idealistic properties and giving a brand the dynamics of a person where minor flaws make them relatable and endearing.

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