E-Commerce

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.

” Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet.

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee and fulfillment.

Advantages of Ecommerce

Ecommerce has many different advantages – from faster buying to the ability to reach large audiences 24/7.

Let’s take a look in detail at some of the top perks it has to offer.

1. Faster buying for customers.

For customers, ecommerce makes shopping from anywhere and at any time possible.

That means buyers can get the products they want and need faster without being constrained by operating hours of a traditional brick-and-mortar store.

Plus, with shipping upgrades that make rapid delivery available to customers, even the lag time of order fulfillment can be minimal (think Amazon Prime Now, for example.)

2. Companies can easily reach new customers.

Ecommerce also makes it easier for companies to reach new customers all over the globe.

An ecommerce store isn’t tied to a single geographic location – it’s open and available to any and all customers who visit it online.

With the added benefit of social media advertising, brands have the potential to connect with massive relevant audiences who are in a ready-to-buy mindset.

3. Lower operational costs.

Without a need for a physical storefront (and employees to staff it), ecommerce retailers can launch stores with minimal operating costs.

As sales increase, brands can easily scale up their operations without having to make major property investments or having to hire large workforces.

This means higher margins overall.

4. Personalized experiences.

With the help of automation and rich customer profiles, you can deliver highly personalized online experiences for your ecommerce customers.

Showcasing relevant products based on past purchase behavior, for example, can lead to higher AOV and makes the shopper feel like you truly understand him/her as an individual.

Disadvantages of Ecommerce

Although modern ecommerce is increasingly flexible today, it still has its own set of disadvantages.

Here are some of the downsides to ecommerce retail.

1. Limited interactions with customers.

Without being face-to-face, it can be harder to understand the wants, needs, and concerns of your ecommerce customers.

There are still ways to gather this data (survey data, customer support interactions, etc.), but it does take a bit more work than talking with shoppers in person on a day-to-day basis.

2. Technology breakdowns can impact ability to sell.

If your ecommerce website is slow, broken, or unavailable to customers, it means you can’t make any sales.

Site crashes and technology failures can damage relationships with customers and negatively impact your bottom line.

3. No ability to test or try-on.

For shoppers who want to get hands-on with a product (especially in the realm of physical goods like clothing, shoes, and beauty products) the ecommerce experience can be limiting.” –

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    E-commerce Web Design (Subscription)

    From: $750.00 / month and a $1,998.00 sign-up fee

    Basic ECommerce setup, with cart, payment gateways, PayPal, and small merchandise stock. Good for small business with limited products,  POD sales, and affiliate store sites.

    Ecommerce provides better connectivity for its potential customer as their respective website can be accessed virtually from anywhere through Internet. This way, more potential customers can get in touch with the company’s business and thus, eliminating the limits of geographical location. From the customer standpoint, Ecommerce is much more convenient as they can browse through a whole directories of catalogues without any hassle, compare prices between products, buying from another country and on top of that, they can do it while at home or at work, without any necessity to move a single inch from their chair.