Whether you want to generating leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe. It is the b2b platform that can really make a difference for your business.
When you publish content on linked in that receives high engagement from you target audience, you should consider sponsoring your post with linked-In’s sponsored content. It allows you to promote your content directly in the LinkedIn feeds of the professionals you want to reach on LinkedIn.
You should also invite customers and others to become followers. Promote your company page in emails, newsletters, and blog posts, encouraging readers to become followers. By doing this, when people follow your company page, your updates appear directly in their LinkedIn feed. The more followers you have, the higher the reach potential of each update you publish.