One of the top social media platforms that is widely used by many is called Instagram. Users use Instagram to interact with others through posting pictures on their Instagram feeds. This is the only way users can interact with each other before; not until Instagram stories was launched.
You might have probably heard of social media marketing. It is a type of marketing wherein social media platforms are used for marketing. Instagram marketing is an example of SMM which can be done by interacting with your followers and connecting with your Instagram audience.
What are some Instagram stories tip that are helpful for Instagram marketing? This article will provide answers for that question. Here is a list of tips you can use for your Instagram stories.
- Use boomerang
Boomerang is another application owned by Instagram that is integrated with Instagram stories. It works by taking a clip that lasts 1-2 seconds that loops. A lot of users use this instead of taking photos as it is a fun and unique way of adding content to your Instagram account! Instagram marketing needs useful and creative contents so make sure to attract your audience’s attention by using boomerang!
- Make your texts colorful or appropriate to your theme
Another way to make your Instagram content look lively is by adding shadow to your texts or giving it a rainbow or an ombre effect. You should match your text color to your theme though, it’s awkward to use darker text colors if your content is about something inspirational.
- Highlight covers
Your stories can be compiled by creating a highlight which is shown in your Instagram profile. Create branded highlight covers and put your stories in the appropriate highlights you created. For example, if your business is a clothing line, create a highlight for sweaters, tops, skirts, etc.
- Make use of stickers and GIFs
Instagram lets you put stickers, GIFs, and emojis in your story content. Make sure to make use of them to make your story look more interesting and attractive. You can search for the type of GIF, emoji and sticker you want to use for your story by entering it in the search bar Instagram has provided.
- Use the drawing tool to create backgrounds and overlays
Instagram lets you become more creative with the tools they’ve provided. You can use the drawing tool to create your own background or overlays. It’s up to you how you will use the tool to enhance your Instagram story. Just remember, make it appropriate to your theme.
- Templates
If this seems like too much work for you, you can use templates so you won’t have to start from scratch!
Instagram marketing focuses more on the contents you post. Since the platform mostly revolves around images, you should make creative contents and focus more on designing them. Instagram users mostly like aesthetically pleasing images, so always remember to make your posts appropriate to your brand. With these tips, you can create visually pleasing contents for your marketing’s success.
