Instagram has grown to become the go to platform for sharing photos, and is directly linked to Facebook. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. When used at the right time and purpose, Instagram sponsored posts can be a huge asset for brands.
Sponsored posts are ideal for boosting the momentum of organic posts, while ads are great for driving more specific actions overall.
Don’t be afraid to test out both, and see what works best for your business.
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