The keyword research, according to HubSpot, is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. As the SEO evolves every year, the algorithms change and keywords are no longer as important as it once were. It is still significant but when it comes to being desperate on being on the front page results, keywords aren’t much of help.
However, because it still remains a relevant thing when it comes to SEO, keyword research tells you what topic people care about by researching keywords that are frequently being searched every month.
Below is a keyword research process to serve as a guide for you to follow.
- Create a list of relevant topics related to your business.
Think of certain topics your target audience would probably search for that is related to the topics that you want to rank for. Come up with 5 or more topics and then you’ll use them later as you come up with a topic bucket. These topics are associated with subtopics that will contribute to the success of your content.
- Think of related keywords.
Once your topic bucket is finalized, it’s time to focus on the keyword that relates to the topics you’ve come up with. These keyword phrases should be those words that you think are so significant, they’ll rank in the SERPs. Once you finish this step, then your keyword phrases should be finalized as well and make sure you know what keywords your website is already being found for.
This step serves as a strategy for people who are struggling with thinking of keywords that relates to the topics their target audience are searching for. Type in a keyword in the search box of Google and you will see the related search results for the keyword you’re struggling with
- Check for short and long-tail keywords.
Make sure that head terms and long-tail keywords aren’t mixed up in a bucket because short-term keywords are frequently searched, which means they’re harder to rank than long-tail keywords. Long-tail keywords are more specific so having both short and long-tail keywords is a good idea.
- Monitor your competitor’s ranking.
The last step for your keyword research process is to have an insight with how your competitor is doing with the same keywords you’re using. It will help you execute a better strategy so if you see that they’re doing better with the rankings then it’s a sign for you to create a move to improve your ranking.
Now you’re ready to get better ranking in the SERPs. Always remember to re-evaluate the keywords every month because it’ll change from time to time. Organize your keywords better because the list will help you focus better on the topics that are related to your business. Keep on adding keywords as you grow and you’ll maintain in the front-page results more often.