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How does a business define digital marketing?

Ever since the internet has been widely used by many that there are already billions of people online, would you believe that the number of users are still increasing everyday? The internet has opened many doors of opportunities for some people and they’ve found different ways to earn in the internet. Business online marketing is one of them, which is often referred to as digital marketing. The definition of digital marketing as per HubSpot is any form of marketing that exists online. If you’re always surfing the internet, you’ve probably seen a lot of businesses and brands online.

Although there are already a lot of businesses in the digital market, does business online marketing work for all type of businesses? The answer is yes. But of course, being successful in the industry needs a good strategy. Below are the different types of business online marketing.

  • B2B or Business-to-Business

If you fall under the category of B2B digital marketing, your strategy may include lead generation and aims to turn a possible client to a real buying customer.

  • B2C or Business-to-Consumer

Your business may also fall into the B2C digital marketing category wherein your strategy includes attracting people to view your website and turn them into a customer without the need for lead generation. You may also use the social media platforms called Instagram and Pinterest for more future visitors.

Regardless which category your business falls into, it is still considered digital marketing. Let’s discuss the roles of digital marketing to a company. Digital marketing helps you keep track of how many people have visited your homepage in real time by using a software for website traffic. The results of digital analytics data from the software you’re using will show you other important information you need such as what country they come from and what device they are using. Below are the different types of digital marketing:

  • SEO

Search engine optimization aims to optimize a website for a higher ranking.

  • Content marketing

Blog posts is a form of content and also infographics etc. If you’re writing blog posts or creating infographics to gain organic traffic, then you’re doing content marketing.

  • Social media marketing

SMM uses social media platforms such as Facebook, Instagram, Twitter etc. to promote their brand and contents.

  • PPC

Pay-per-click drives traffic to your website by paying every time your ad is clicked.

  • Affiliate marketing

Affiliate marketing is a performance-based advertising wherein you pay an affiliate for promoting your product.

The use of email as a form of marketing is done by sending emails to customers and potential clients to communicate with them and often to inform them for any discounts, content promotion and etc.

A business online marketing needs the best strategy to be able to stay ahead of your competitors. According to HubSpot, digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. As the people who joins the digital marketing industry increases, it is also important to figure out whether your strategy is working or not.

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