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trends in social media

Digital Marketing: Important Social Media Trends to Know for 2020

The trends in social media frequently always have new to offer. You wake up, open your social media account, and then see another trend online that has gone viral. A lot of people spend their time on their social media accounts and it is now easy for something to go viral and become a trend. Social media has become a part of billions of people’s lives. The amount of users who use social media platforms is overwhelming and if you aren’t updated on social media trends, here are the social media trends you’ll need to know.

Staying updated on the new trends in social media helps a lot in boosting your digital market. For brands to stay ahead of their competitors, it is important for them to know what is the current social media trend and join or participate in it. Communicating with their clients and establishing a meaningful connection with their target audience helps them become known on social media. These are just examples and here are the following social media trends you should know and try doing for your social media platforms accounts.

  1. Reevaluating of metrics                

Brands have been reevaluating metrics that are important for determining what is working and what is not such as removing the Facebook and Instagram likes though it is only a tested removal.

  • Private and interest-driven communities

The growth of private and interest-driven communities also became a part of trends in social media. This means that brands are focusing more on establishing relationships and connections with their target audience. They respond and interact with their clients by responding directly and also speak to them using the language and tone they use. Brands interacting with their consumers make them happy, but somehow consumers have been selective with their interactions.

  • Enhanced direct social ads

Ads are still an important factor for generating new clients. Since social shopping has become a trend for consumers now, it is important to let them know about your brand. Social ads have become a lot more advanced now. Take Facebook ads for an example, they’ve created personalized ads which are a lot more creative and attractive to customers and might catch the attention of consumers that are online shopping.

  • Stories

Stories have become a trend now since Instagram and Facebook have the feature. The feature helps brands advertise their service and products more to attract more consumers and engage with their followers. With this feature, a lot more people will get to know about your brand.

These trends in social media are just a few social media trends that are going on this 2020. There are a lot more social media trends that you can use, you just have to know about it. It is important to participate in these trends because it helps you grow your audience and increases visibility. If you want to establish your success online, one of the most important things to do is join these trends.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

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