The Google Keyword tool is now called Google AdWords Keyword Planner. Keyword research is essential for people who wants to bring more traffic to their website and this is what this tool is designed for; to help you stay updated and knowledgeable on what people are searching for.
It is a free feature within Google Ads that can help you combine keyword lists to create a new one or search for keywords and see how a keyword list may perform. It is a free tool which will only ask you to set up an AdWords campaign but can also let you access it without setting up one.
Provided below is a guide to help you properly use the Google AdWords Keyword Planner this 2020 which we learned from Backlinko.
- Getting access
Google AdWords Keyword Planner is a free tool, but it requires a Google Ads account to be able to use it. You don’t have to run an active campaign to use this tool though, you only have to set up a Google AdWords campaign. Once done, you will see two different options within the tool which are “Discover New Keywords” and “Get search volume and forecasts” which is very useful for generating thousands of potential keywords.
- Choose an option
Just by reading the name of the options, you’ll already know what their purposes are. The first option, “Discover New Keywords”, is obviously ideal for finding new keywords and this option will ask you to “enter products or services closely related to your business.” You can enter multiple keywords by adding comma after each keyword and pressing enter. The second option, “Get search volume and forecasts” is useful if you have a long list of keywords and want to check their search volume. You can gather the data of the keywords and let Google predict how many clicks and impressions you may garner from these keywords.
Regardless of which option you choose, you will be directed to The Keywords Result page. There are four targeting options which are the location, language, search network and data range. The location option is the country you’re targeting and marketing to, language pertains to the language of the keywords you want to see information on, search network lets you set which search engine you want to use, and lastly, the date range doesn’t need much change. The results will show you the average monthly searches of each keyword and whether the competition with that keyword is high, medium or low. With the results and these tools, you will be able to finally choose a keyword which suits you best.
Google AdWords Keyword Planner clearly is a necessary tool when doing a keyword research because aside from its simplicity, it is also easy to use and free. Even if it lacks some things, the accuracy of the search volumes and data provided is enough reason to use the tool. It is a powerful tool which is already a good reason to incorporate it into your keyword research.