Blogging has helped many businesses build brand awareness just by writing relevant content and publishing them consistently. For small businesses, establishing a strong web presence is important and to establish a strong web presence, blogging is one of the most effective option. The benefits of blogging is many, but its advantages for small businesses is very helpful that a lot of start-up businesses have been opting to blog to engage and interact with their customers because it’s inexpensive.
As per CBO, a report shows that nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts and 82% of businesses admit that blogging is critical to their business.
Listed are five benefits of blogging for small businesses.
- Optimize SEO
Your blog posts automatically provides search engines such as Google, Yahoo! and Bing fresh contents. But since your competitors are also doing it, maintaining your rank on the search results should be one of your priorities because if you’re not on the front-page result, you’re most likely to be left behind. Always update your old posts and create unique and high-quality contents.
- Customer engagement
Through blogging, you can develop and strengthen your relationship toward your clients and potential customers. Provide a comment section so they can express their opinion on your blog post and read their responses regarding your post.
- Gain credibility
You can share your knowledge on the field by writing it on your blog post. If your audience reads and sees how expert you are on the field you’re in, they will most likely gain trust towards your business and avail whatever your products or services are. If you’re able to write informative blog posts while entertaining your audience, there is a high chance they will come back to your page more often to read more of your posts.
- Blogging connects people to your business
Another benefits of blogging for small businesses is that it connects people to your brand. Posting will allow you to share messages from or about your brand with your followers to help them stay updated about your business.
- Share button
Once you’ve published your blog post, it needs to have a share button so your followers can share it to their social media accounts. They can also copy the URL of your post so they can easily send it to others as well. This can help contribute a lot with the traffic your traffic and is vital for exponential market growth.
For small businesses, blogging is an inexpensive way to gain web presence. The benefits of blogging for small business depends on how well a business can stay consistent on posting unique and high quality contents for their blogs. If you’re not into writing and is struggling to write contents for your blogs, you can hire someone who also has knowledge on your field and is good in writing to help you publish posts for your website.