Video Marketing is a trending social media marketing strategy that educates customers by creating and sharing videos about a product or service. Video Marketing markets and promotes a business by uploading engaging videos on their website or social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn.
When it comes to video marketing, research shows that it is more engaging than other kinds of local marketing. Although blog posts and content articles seem a lot safer and easier to manage, videos on your posts are going to give you a noisier notification and even income! It is very important to know how to make product videos, types of videos for businesses and types of videos for social media accounts.
So, why do you need to start creating engaging social media videos and incorporate them on your blog posts? Here are the three types of engaging social media marketing videos you must start doing now:
1. Create Product Reviews and Testimonials If you already built an audience then they probably trust you, so you are doing them a favor by creating product reviews that they might find useful in the future. Your followers may just listen to your inputs rather than figuring things out for themselves.
Aside from that, you can also ask for their videos, describing their challenges in the product or service and how you were able to help solve them.
2. Animated videos According to Hubspot, animated videos are effective when it comes to business-related tutorial videos. It would make it easier for viewers to grasp the ideas with the use of animation.
3. Vlogs Vlogging is one of the most trending video marketing strategies in social media right now. Vlogging also leads to longer streams, higher conversion and engagement rates.
With this, you can give your followers and viewers live streams and even behind-the-scenes on your daily routine. Vlogging encourage your viewers to leave comments or questions, which means they are engaging with you!
If you need some help for your social media marketing strategy, how to make product videos, types of videos for businesses and types of videos for social media and SEO services, don’t hesitate to contact us and we will be very happy to help you out!