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10 Free Tools for PPC Campaign Management

10 Free Tools for PPC Campaign Management

pay-per-click (PPC) advertising is a vital strategy for driving traffic and generating sales. Effective PPC campaign management is crucial to optimize spend and maximize ROI. Fortunately, there are numerous free tools available that can help marketers manage their PPC campaigns more effectively. Here’s a comprehensive look at 10 free tools essential for anyone managing PPC campaigns.

1. Google Ads Editor

Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool allows you to work on your campaigns offline, make bulk changes, and then upload the adjustments when you go online. It’s particularly useful for large accounts or campaigns that regularly make numerous changes.


  • Bulk editing tools to make multiple changes quickly.
  • Import and export files to share proposals or make changes to accounts.
  • View statistics for all campaigns or a subset of campaigns.
  • Manage, edit, and view multiple accounts at the same time.

2. Microsoft Advertising Editor

Similar to Google Ads Editor, Microsoft Advertising Editor is a desktop tool for managing Bing Ads campaigns offline. It’s perfect for quickly creating and editing campaigns, managing keywords and ads, and making bulk changes.


  • Synchronize campaigns and accounts, make changes or additions offline, and then publish them online.
  • Research new keywords and bids based on your advertising goals.
  • Copy and paste method to move items between ad groups and campaigns.

3. Google Keyword Planner

Google Keyword Planner is an indispensable tool for any PPC campaign manager. It helps you discover new keyword ideas based on terms relevant to your product, service, or website and provides historical statistics and traffic forecasts.


  • Discover new keywords using a phrase, website, or category.
  • Get search volume and forecasts for your keywords, including clicks, costs, and impressions predictions.

4. Canva

Canva is an online graphic design tool that’s useful for creating visually appealing ads for your PPC campaigns. While it’s not a PPC management tool per se, attractive graphics are crucial for display and social media advertising.


  • Pre-made templates for various types of PPC ads.
  • Drag-and-drop interface that makes it easy to design custom ads.
  • Access to photos, icons, and fonts to create professional-looking ads.

5. Google Analytics

Google Analytics provides detailed information about user behavior on your website. By integrating it with your PPC campaigns, you can see exactly how visitors who clicked on your ads interact with your site.


  • Track conversion rates and see which ads and keywords are performing the best.
  • Understand user behavior to optimize your landing pages and ads for better performance.

6. SEMrush

While SEMrush is a paid tool, it offers a limited free version that is quite useful. SEMrush allows you to perform competitive research and see which keywords your competitors target in their PPC campaigns.


  • Conduct keyword research and see keyword statistics.
  • Discover new competitors in your industry.
  • See your competitors’ ad copies and the keywords they target.

7. SpyFu

SpyFu is another competitive analysis tool that has free functionalities. It lets you see the most profitable keywords and ads for paid and organic search.


  • Download competitors’ keywords and ad copy.
  • Search for any domain and see where they’ve shown up on Google.

8. AdEspresso by Hootsuite

AdEspresso by Hootsuite offers a simplified way to create, manage, and optimize your Facebook, Instagram, and Google Ad campaigns. The free trial allows access to some of the features before committing to a subscription.


  • Create ads across different platforms and compare their performance.
  • Optimization tips to improve your campaign results.

9. WordStream Free Keyword Tool

WordStream’s Free Keyword Tool offers instant keyword suggestions and competitive data to help you with your PPC keyword research.


  • Keyword suggestions to improve your PPC campaigns.
  • Niche finder to discover new keyword niches related to your main keyword.

10. Facebook Ads Manager

Facebook Ads Manager is essential for creating and managing your Facebook and Instagram ads. It provides detailed insights into your ads’ performance and tools to optimize them based on performance data.


  • Manage ads across Facebook, Instagram, Messenger, and Audience Network.
  • Detailed reporting that provides metrics on the performance of your ads.

Utilizing these free tools can significantly enhance the management and performance of your PPC campaigns. Combining insights from these tools can create more effective and profitable PPC strategies.


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