There are a lot of business owners who opted for digital marketing than traditional marketing because of how convenient it is for entrepreneurs. New established businesses have also adapted digital marketing but with the amount of competitors they have online, what are the best digital marketing strategies can they execute? New businessmen would always think of how they can establish web presence especially that they are still gaining credibility and potential clients.
Listed below are the 10 best digital marketing strategies that you can follow if you’re a start-up business to help you boost your brand awareness.
- Email marketing
Email marketing is first in the list of best digital marketing strategies. According to Shane Barker, a survey conducted by the DMA concluded that email marketing had an impressive ROI of 122%.
- Social media marketing
Everyone knows how powerful social media has become. It is also a powerful marketing strategy because as per Shane Barker, a study showed that 90% of marketers confirmed that social media is important to their businesses and 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies
Pay-per-click uses search engine to advertise and bring traffic to your website.
Ranking high in the search engine results will drive more traffic to your website and will also leave an impression that your company is reputable.
- Influencer marketing
This type of marketing will help you engage with customers through the help of your influencers and their authenticity.
- Content marketing
Through posting contents that are professionally written and unique, your target audience will enjoy reading it and will build trust and gain conversion rates.
- Retargeting ads
This type of marketing lets you show relevant to those visitors who previously viewed your website and they can be converted to increase conversion rate.
- Viral marketing
Everyone knows that going viral on the internet has a huge impact on a brand because of the traffic it can lead to your company. People use different strategies to go trending and viral on the internet and it could be considered as an overnight success.
- Affiliate marketing
In this type of marketing, others will do the work for you. The affiliates work on a commission basis and they are paid either when they generate a successful lead or sales or flat fee per product.
- Referral marketing
Your customers can also do the marketing for you by letting them purchase on your company and have them refer it to their friends with a referral code.
New and small businesses can stay ahead of their competitors by choosing which right strategy to execute in the best digital marketing strategies list. These choices are guaranteed to bring ROI as long as it is properly done. Your brand can stand out among its competitors as long as it is focused on its goal. Remember that the right digital marketing strategy for you doesn’t have to be expensive.